LFWM AW18
LFWM AW18: Tinie Tempah creates workwear-inspired collection for What We Wear
In only its third season at London Fashion Week Men’s, What We Wear might be a relatively new player on the schedule, but it has fast become one of the biggest (and most anticipated). Of course, some might argue that the reason it has amassed such a buzz so quickly is down to the fact that the man behind it is the chart-topping and charismatic rapper Tinie Tempah. However, we’d argue that it’s because it’s seriously good clothing that brings something new not only to the capital’s catwalks, but also to men’s wardrobes.
This was especially true for the brand’s latest show, which was a distinct evolution in the What We Wear aesthetic. The tracksuits Tempah has made his signature were there, but we saw them take on a whole new form in both their cut and in the way they are intended to be worn.